Children’s Day

Welcome to the Farm: a Children’s Day full of colour and imagination

More than just a graphic project, this campaign was an invitation to step into a child’s world, a space where design takes shape through play and discovery.
We created the visual identity and layout for the Children’s Day leaflet, using colourful illustrations that create a cheerful and dynamic atmosphere, a vibrant colour palette and a friendly visual language.
The project also included an activity book with games and puzzles, designed to encourage creativity and family interaction.
Inspired by the theme “The Farm”, the result was a visual universe full of life, movement and imagination, where every detail invites children to play and explore.

“Children’s Day” board with title with playful typography, colorful textures, and graphic elements inspired by children’s drawings.
Photograph of a smiling child with painted hands forming a heart shape, representing creativity and self-expression.
Illustration of a farm with animals and a red barn, part of the visual concept for the “Let’s visit the Farm” campaign.
Colour palette board for the “Children’s Day” campaign, featuring ten vibrant colour blocks in shades of blue, red, pink, orange, yellow, and green, each labeled with its corresponding CMYK values.
Typography board for the “Children’s Day” campaign on a white background, featuring the heading “TIPOGRAFIA” and samples of Little Love for titles and Univers for body text and captions. A colourful rooster illustration appears on the left.
Visual composition featuring a child playing with illustrated posters in the background, emphasizing the playful tone of the campaign.
Activity book pages with coloring illustrations and observation games, encouraging creativity and learning.
2D farm animal illustrations with simple lines and soft colors, reinforcing the playful and educational tone.
Complementary illustrations featuring characters and rural elements, creating a cohesive and narrative visual universe.
Design applications on a tote bag and digital interface, showcasing the versatility of the visual identity.
Brochure pages with products and illustrations combining toys, food, and farm-themed graphic elements.
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