Organic and Healthy

From earth to page: a story of balance

This project was an exercise in harmony between design and nature.
We developed the graphic identity and layout for Continente’s Healthy Living campaign, translating the brand’s commitment to a more balanced and authentic lifestyle into a visual language.
Organic shapes, natural textures and a fresh colour palette reinforce the feeling of lightness, well-being and connection with nature, shaping a visual identity that is simple, natural and inspiring.

“Organic and Healthy Products – Biologics” banner with decorative green leaves and organic typography on a light background, conveying naturalness and sustainability.
Continente Bio cover campaign poster hanging on a wooden background, surrounded by plants and natural elements, showcasing organic products with discounts.
Visual section with wood and recycled paper textures, featuring the text “Discover the Continente Bio brand”, with leaf illustrations and a rustic style.
Colour palette in shades of green, ochre and neutral tones combined with an image of a smoothie bowl, reinforcing the idea of freshness and healthy eating.
Typography board for the campaign on a dark green background, showing the heading “TIPOGRAFIA” and samples of Brita Thoughts, Scandiebox Three, Scandiebox Four, and Cardenio Modern set in uppercase.
Graphic layout featuring dishes and hand-drawn typography under the title “Practical and Balanced Meals”, highlighting a light and well-structured visual composition.
Educational content page featuring organic eggs, asparagus and an infographic titled “How to Identify Organic Eggs?”, with a clean and informative design.
Photograph of a healthy breakfast with granola and blueberries on a white background, accompanied by tags reading “No Sugar” and “Have you had breakfast?”.
Composition featuring a paper bag with green typography “Why are we BIO?”, surrounded by fresh fruits and vegetables beside an open magazine showing the campaign design.
Double-page spreads of organic product brochures with a clean layout, colourful sections and highlights for balanced meals and new products.
“Healthy Recipes” page featuring oatmeal and Continente Bio products, accompanied by photography of natural ingredients.
Set of digital social media posts with photographs of organic products and dishes, featuring promotional messages such as “Try it!” and “Challenge?”.
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